I currently work in product research at On, partnering with athletes to understand how performance products behave in real-world conditions. Previously, I led research and accessibility within financial services, building research capabilities across wealth, retirement, and insurance products and services.

Over the past 14+ years, I’ve worked across user-centred design, helping organisations understand who their users are, how they think, and how they make decisions. My work has spanned product discovery, complex transformation, iterative delivery, and regulated environments where evidence must withstand scrutiny.

I’ve built research and accessibility practices from the ground up, led multidisciplinary teams, and established research as an organisational capability by embedding it into governance, delivery, and risk processes. Whether the context is a digital product, a regulated service, or a physical product, I’m interested in how high-quality evidence improves decisions.

Alongside applied research, I’m drawn to exploratory and experimental work: developing new methods, investigating emerging technologies, and examining how AI and other socio-technical systems influence behaviour, trust, and decision-making.

Outside my day-to-day work, I collaborate with academia and standards communities, contributing to inclusive data visualisation research, advising on HCI education, and participating in discussions around accessible digital standards, including WCAG 3.